JPR is a tool that allows me to publish music to digital stores. For musical works that would hardly find a place in the catalog of record labels on the market, jazz or non-jazz. This is technically possible with the www.feiyr.com platform in a not very complicated way. I would say that, in every job, there are two important jobs. One, music production, which includes recording, mixing and mastering. And two, the artistic production, that is to say, selecting music, graphics and texts, giving shape to everything while defining the message or story that will be the hallmark of the work. Having my own label allows me to make all the decisions regarding the music.

Between 2007 and 2009 I spent months composing and deciding what music I wanted in my first work in the "solo guitar" format. While thinking whether or not each of the pieces made sense, whether the order in which they would appear on the CD made sense, whether they all had to be my own or whether there would be versions or compositions by others, whether it was better not to have so many pieces and then which ones he took out and how he redid the order. Each piece was a project in itself, some required instrumental research (studios, gym, etc.), recording sessions over and over again. Then, decide what the cover would look like, what drawings or photos or what layout there would be in the folder.

I started looking for a label that wanted to publish my CD. Since it was my first time, I thought it would be relatively simple. Maybe I didn't have the contacts or I had no idea how it's done, the thing is, I couldn't find a record company for it.

I sent my CD to a label specializing in world music and flamenco. They received him very kindly and, shortly after, they told me that "But Jordi, if they are solos from bajo". The beginning of a process always has certain difficulties. I already saw that my work would not fit in any label.

Then I tried a label specializing in jazz. He also very kindly received and listened to him. Finally what he told me was that what I had done did not fit into any of the four publishing lines that his label maintained. - It's just that what you do is "author's jazz"!- he told me, refusing to publish it. I liked this definition of my music: "author jazz"…

I didn't do much more research. In the end, these CDs of instrumental music made by “local musicians” can be sold at concerts. And in 2009, CDs could already be bought online.

Others offered me a curious deal: "the musician pays everything and we put it in our catalog, if you want a promotional campaign and send the CDs to our mailing list, you have to pay separately."

That's why I thought of "Juan Palomo Records": it's my music, no one else has put a cent, if I need a promotion campaign I'll pay for it anyway. And so I started publishing my own works. Along the way I've learned about different ways to connect with digital stores, I've learned about the mixing and mastering process. For me the most difficult thing is to understand the marketing...